Effective Link Building for 2021 [Updates]

Welcome to my new site.

According to a post made by google search: “Today we’re announcing that the page experience signals in ranking will roll out in May 2021. The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendlinesssafe-browsingHTTPS-security, and intrusive interstitial guidelines.

A diagram illustrating the components of Search's signal for page experience.

The change for non-AMP content to become eligible to appear in the mobile Top Stories feature in Search will also roll out in May 2021. Any page that meets the Google News content policies will be eligible and we will prioritize pages with great page experience, whether implemented using AMP or any other web technology, as we rank the results.

In addition to the timing updates described above, we plan to test a visual indicator that highlights pages in search results that have great page experience.

At Google Search our mission is to help users find the most relevant and quality sites on the web. The goal with these updates is to highlight the best experiences and ensure that users can find the information they’re looking for. Our work is ongoing, which is why we plan to incorporate more page experience signals going forward and update them on a yearly basis. We hope that the tools and resources we’ve provided make it easier for you to create great websites, and thereby build a web ecosystem that users love.”

If you have questions or feedback, please visit our help forums or let us know through Twitter.Posted by Jeffrey Jose, Product Manager on Search

So how’s your SEO Link Building after the core update?

Is it still going up the SERP graph?

Or is it going down slowly?

Or is it going down abruptly and most probably cannot go back to its normal phase?

Why is it happening?

What are your link building strategies?

Is it becoming ineffective after the May 4 2020 core update of Google?

So many questions running to your mind right now, and believe it came to me hundred times (or probably thousand times?). What exactly happens to my link building and doing much effort for the last 12 months?

Believe me, those questions always have an answer, often not as accurate as it should be, but it is effective enough to bring your site up and ranking well in Google searches.

No matter how tech savvy you are, or experienced in SEO and link building, yet Google has its own way. Yes, let me repeat this over and over again, Google is like, they know every position and every bit of their algorithms.

And the only to keep your “roots” on their “grounds” is to obey and follow what they want you to follow. That’s it.

You may read tons of blogs or watch some tutorials on media outlets, telling you their “terms” and exceptional words of wisdom, but nobody really tells you exactly what to do, and what happened.

According to Dr. Marie Haynes, they’re team made a summary as follows:

 May 2020 Core update:

  • Relevancy: Google appears to be getting better at understanding what it is that a searcher is trying to find and surfacing sites that have the best answer for that query.
  • Expertise: Many of the articles that improved in rankings with this update contained an element of first hand expertise.
  • Authority: While authority is still important, many smaller websites that would not be seen as giant authorities in their verticals saw improvements and in some cases, were able to outrank very authoritative sites. 
  • Trustworthiness: Signals that Google can use to help determine E-A-T were likely reassessed as happens with most core updates.
  • Link quality: Many sites that saw declines had unnatural links, or links that could be considered “grey hat”, but essentially self made for SEO purposes. We believe that Google may be either putting less emphasis on links now that they can better understand content, or, they may be better able to understand which links are truly votes from other people who are recommending your content.

Furthermore,

Google has told us that their main goal is to better understand queries, and also to better understand which content is high quality. The key to improved rankings in 2020 and beyond is tied to truly producing content that is more helpful than what already exists.

Below are examples of sites that actually improved right after the May 2020 core update.

Medical information site with nice improvements

Lead gen site with incredibly valuable content

Supplement review site

Non-medical affiliate site

and surprisingly,

Aggregator sites seeing improvements.

If you saw declines with the May core update, we would recommend the following:

  • Thoroughly read Google’s Quality Raters’ Guidelines. Look at each of the examples given to see if the things pointed out as a sign of high or low quality could apply to your site as well.
  • Do the same with Google’s blog post on core updates. Pay close attention to the bullet points that they share to help us determine whether our content is high quality.
  • Determine which pages of yours used to rank well, but no longer do. See who is now ranking well for your keywords. Thoroughly assess whether their content is better than yours. If it truly is not better, look at the types of sites that Google is displaying in the SERPs. 
  • Consider making use of user testing to get unbiased opinions on whether your content truly is the best of its kind.
  • Do all you can to demonstrate any real life expertise that you have that could be considered valuable by searchers. If you don’t have real life expertise, consider hiring an expert to write for you, or making use of well moderated user generated content so that your customers can share their real life experiences.
  • If you have built links in the past on a large scale, consider filing a disavow. Better yet, focus on finding ways to earn links to your amazing content rather than build them yourself. 

For your On-page/OFF-page SEO, we don’t claim success within 2 months, 3 months because it’s just not hold true in all websites. You know, keywords varies according to their difficulty level as well as searches via search engines. Content is the king, Keyword Research is the Queen. Link Building are the pillars, for ranking in SERP. That is the truth. If you want free site audit, as well as keywords evaluation, send to: dlgenservices@gmail.com.

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